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SMS Marketing Executive – Onsite

Drive Results with International SMS Marketing Campaigns

Location: Johar Town, Lahore (Onsite)
Job Type: Full-time
Company: TECH BPO PRIVATE LIMITED
Salary: Rs 60,000 – Rs 100,000 per month
Working Hours: Night Shift – 6:00 PM to 3:00 AM (Monday – Friday)
Weekend: Saturday & Sunday Off

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About the Role

TECH BPO is looking for a skilled SMS Marketing Executive who has worked on international campaigns before, especially with clients in the US. This is your chance to join a fast-paced digital marketing team where your creativity, analytical skills, and new ideas will directly affect how well campaigns do.

You will be in charge of running SMS marketing campaigns from start to finish for US clients, staying on top of global trends, and improving strategies that really work. This job is a great way to grow in a fast-paced environment if you love digital marketing and have worked on international SMS campaigns before.

What You’ll Do

Campaign Strategy & Execution

  • Plan, make, and run full SMS marketing campaigns for clients all over the world, with a focus on the US market.
  • Write interesting SMS copy that gets people to interact, click, and buy.
  • Plan the timing, workflows, and message sequences for your campaigns to get the best results.
  • Work with clients to figure out the goals of the campaign and who it is aimed at.
  • Run seasonal campaigns, special deals, and messages that are only good for a short time

Performance Analysis & Optimization

  • Look at the metrics for the campaign’s performance, such as delivery rates, open rates, click-through rates (CTR), and conversions.
  • Use A/B testing to find the best strategies for messaging, timing, and audience segments.
  • Use performance data and insights to make campaigns better in real time.
  • Find ways to make things better and make changes based on data.
  • Keep track of ROI and make suggestions for how to spend the budget.

Compliance & Best Practices

  • Keep up with the rules for SMS marketing, such as the Telephone Consumer Protection Act (TCPA), the General Data Protection Regulation (GDPR), and the CAN-SPAM Act.
  • Make sure that all campaigns follow US laws and industry best practices.
  • Keep contact lists clean and compliant and manage the opt-in and opt-out processes.
  • Set up proper documentation and consent management
  • Keep an eye on changes in the industry and change your processes as needed.

Tools & Technology Management

  • Run SMS marketing platforms, automation tools, and analytics systems.
  • Take care of managing, segmenting, and cleaning up your contact list.
  • Set up automated campaigns, drip sequences, and messages that are sent out when certain things happen.
  • Combine SMS tools with other marketing platforms and CRM systems.
  • Fix technical problems and make tools work better

Reporting & Communication

  • Make detailed campaign reports that give management useful information.
  • Regularly show performance data, trends, and suggestions
  • To make sure that SMS campaigns fit with the brand’s overall goals and multi-channel strategies, work closely with the marketing team.
  • Share what you’ve learned and what works best with your team.
  • Keep detailed records of your campaigns.

Innovation & Trend Monitoring

  • Stay up to date on the newest tools, trends, and ideas in SMS marketing around the world.
  • Look into new SMS marketing tools and strategies that are coming out
  • Come up with new, creative ways to make the campaign work better.
  • Try out different ways of doing things and sending messages.
  • Keep an eye on your competitors’ campaigns and industry standards.

Required Qualifications

Essential Experience

  • Proven hands-on experience in SMS marketing with demonstrable results
  • International campaign experience, particularly with US-based clients or markets
  • Track record of successful campaign execution and performance optimization
  • Experience managing campaigns from strategy through execution to analysis
  • Minimum 1-2 years in digital marketing or SMS marketing roles

Technical Expertise

  • Strong understanding of SMS marketing tools, platforms, and automation systems
  • Proficiency with analytics platforms and campaign tracking tools
  • Experience with A/B testing methodologies and conversion optimization
  • Knowledge of SMS marketing APIs and integration capabilities
  • Familiarity with CRM systems and marketing automation platforms

Compliance Knowledge

  • Understanding of US SMS marketing regulations (TCPA is essential)
  • Knowledge of GDPR, CAN-SPAM, and other international compliance requirements
  • Experience managing opt-in/opt-out processes
  • Understanding of consent requirements and documentation
  • Awareness of carrier regulations and best practices

Core Competencies

  • Data-driven mindset with strong analytical and problem-solving skills
  • Excellent attention to detail and organizational abilities
  • Strong written communication skills for crafting compelling SMS copy
  • Ability to work independently and manage multiple campaigns simultaneously
  • Time management skills to handle deadlines in a fast-paced environment

Soft Skills

  • Creative thinking with ability to develop innovative campaign ideas
  • Proactive approach to identifying opportunities and solving problems
  • Team player who collaborates effectively with cross-functional teams
  • Adaptability to changing priorities and campaign requirements
  • Results-oriented with focus on measurable outcomes

Preferred Qualifications (Nice to Have)

Advanced Experience

  • Experience with enterprise SMS marketing platforms (Twilio, Attentive, Postscript, SimpleTexting)
  • Knowledge of MMS marketing and rich media messaging
  • Background in e-commerce or retail SMS marketing
  • Experience with omnichannel marketing campaigns
  • Familiarity with marketing attribution and customer journey mapping

Additional Skills

  • Basic graphic design skills for MMS campaigns
  • Understanding of customer segmentation and behavioral targeting
  • Experience with mobile app marketing
  • Knowledge of shortcodes, keywords, and SMS gateway management
  • Familiarity with marketing analytics tools (Google Analytics, Mixpanel)

Industry Knowledge

  • Understanding of US consumer behavior and market trends
  • Knowledge of different US time zones for campaign scheduling
  • Experience with Black Friday/Cyber Monday campaigns
  • Understanding of US holidays and seasonal marketing opportunities

Education

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Digital marketing certifications (Google Analytics, HubSpot, etc.)
  • SMS marketing or mobile marketing specific certifications

SMS Marketing Tools & Platforms

You should be familiar with (or able to quickly learn):

SMS Platforms:

  • Twilio, Attentive, Postscript, SimpleTexting, EZ Texting, SlickText, Klaviyo SMS

Analytics & Tracking:

  • Google Analytics, campaign tracking tools, SMS-specific analytics platforms

CRM & Automation:

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  • HubSpot, Salesforce, Mailchimp, ActiveCampaign

Testing Tools:

  • A/B testing platforms, conversion tracking systems

Compliance Tools:

  • Opt-in management systems, consent documentation tools

Work Environment & Schedule

Location Details

Office Location: Near Johar Town, Lahore
Work Arrangement: Onsite (In-person attendance required)

Working Hours

Shift: Night Shift
Schedule: 6:00 PM – 3:00 AM (Monday – Friday)
Time Zone Alignment: US business hours (EST/PST)
Weekend: Saturday & Sunday Off (5-day work week)

Important Note: This is a night shift position to align with US client working hours. Candidates must be available and comfortable working evening/night hours consistently.

Compensation & Benefits

Competitive Salary Package

  • Monthly Salary: Rs 60,000 – Rs 100,000
  • Salary based on skills, experience, and proven track record
  • Performance-based incentives (inquire during interview)
  • Regular salary reviews and increments

Work-Life Balance

  • 5-day work week – Enjoy full weekends (Saturday & Sunday off)
  • Fixed night shift schedule (no rotating shifts)
  • Consistent hours for better work-life planning
  • Professional work environment

Health & Financial Benefits

  • Health insurance coverage
  • Provident fund benefits
  • Medical leave and paid time off
  • End-of-service benefits as per labor laws

Professional Growth

  • Career advancement opportunities in digital marketing
  • Exposure to international clients and US market trends
  • Learn cutting-edge SMS marketing strategies
  • Skill development in compliance and analytics
  • Growth path to Senior SMS Marketing Manager or Digital Marketing Manager roles

Work Environment

  • Supportive and collaborative team culture
  • Modern office facilities
  • Access to latest SMS marketing tools and platforms
  • Knowledge sharing and learning environment
  • Recognition for outstanding performance

Why Join TECH BPO?

International Exposure

  • Work directly with US-based clients and campaigns
  • Gain valuable experience in international digital marketing
  • Understand US consumer behavior and market dynamics
  • Build a portfolio of successful international campaigns

Career Development

  • Fast-paced environment with rapid learning opportunities
  • Clear career progression path
  • Develop expertise in compliance and regulations
  • Become an expert in a high-demand digital marketing channel

Innovative Environment

  • Dynamic digital marketing team
  • Encouraged to bring creative ideas and experiment
  • Access to modern tools and technologies
  • Stay at the forefront of SMS marketing trends

Stability & Security

  • Established BPO company with international clients
  • Consistent work hours with weekends off
  • Health and provident fund security
  • Professional growth in growing organization

Key Performance Indicators (KPIs)

Your success will be measured by:

  • Campaign Performance: Delivery rates, open rates, CTR, conversion rates
  • Revenue Impact: Sales generated, ROI on campaigns
  • List Growth: Subscriber acquisition and retention rates
  • Compliance: Zero regulatory violations or complaints
  • Client Satisfaction: Positive feedback and campaign renewals
  • Innovation: New ideas implemented and tested
  • Optimization: Improvement in campaign metrics over time

Ideal Candidate Profile

You’re the perfect fit if you:

  • Have proven experience managing SMS campaigns for US markets
  • Are comfortable working night shifts (6 PM – 3 AM) long-term
  • Understand US consumer behavior and compliance requirements
  • Have a data-driven approach to campaign optimization
  • Stay updated with global SMS marketing trends
  • Can write compelling, concise SMS copy that converts
  • Thrive in a fast-paced, results-oriented environment
  • Take initiative and bring innovative ideas to the table
  • Are detail-oriented, especially regarding compliance
  • Want to build a career in international digital marketing
  • Can work onsite in Johar Town, Lahore consistently

A Day in Your Role

Evening (6:00 PM – 9:00 PM):

  • Review US market opening hours and campaign schedules
  • Check overnight campaign performance and metrics
  • Coordinate with US clients for real-time campaign updates
  • Launch time-sensitive campaigns for US mornings

Mid-Shift (9:00 PM – 12:00 AM):

  • Monitor live campaign performance and optimize as needed
  • Conduct A/B tests and analyze results
  • Create new campaigns and schedule for upcoming days
  • Manage contact lists and segmentation

Late Night (12:00 AM – 3:00 AM):

  • Respond to client queries and provide updates
  • Prepare campaign reports and performance analyses
  • Plan next day’s campaigns and strategies
  • Coordinate with team for handoffs and updates

Ongoing Throughout Shift:

  • Ensure compliance with TCPA and regulations
  • Monitor deliverability and troubleshoot issues
  • Stay responsive to US client communication
  • Track conversions and revenue generated

Application Requirements

What to Submit

  • Updated resume/CV highlighting SMS marketing experience
  • Portfolio or case studies of successful SMS campaigns (if available)
  • Brief cover letter addressing:
    • Your SMS marketing experience, particularly with US campaigns
    • Understanding of TCPA compliance
    • Comfort level with night shift work (6 PM – 3 AM)
    • Your approach to campaign optimization
    • Why you’re interested in TECH BPO

Bonus Materials (If Available)

  • Campaign performance reports showing your results
  • Examples of SMS copy you’ve written
  • Certifications in digital marketing or SMS marketing
  • Screenshots of campaigns managed (with client data removed)
  • Testimonials or recommendations from previous clients

Interview Process

  1. Application Review – We review your experience and campaign results
  2. Phone/Video Screening – Initial conversation about background and availability
  3. Skills Assessment – Practical SMS marketing task or case study
  4. Technical Interview – Deep dive into campaign strategy, compliance, and tools
  5. Final Interview – Meet the team and discuss expectations
  6. Offer & Onboarding – Welcome to TECH BPO!

Timeline: Most candidates complete the process within 1-2 weeks.

How to Apply

Ready to take your SMS marketing career to the next level with international campaigns?

Apply Now on Indeed

Apply with your updated resume and relevant experience!

Important Notes

Night Shift Commitment

This role requires consistent availability during 6:00 PM – 3:00 AM hours to align with US client needs. Please apply only if you can commit to this schedule long-term.

Onsite Requirement

Physical presence at the Johar Town, Lahore office is mandatory. Remote or hybrid work is not available for this position.

US Market Experience

While we welcome candidates with international experience, exposure to US-based campaigns and TCPA compliance is strongly preferred.

Immediate Availability

We’re looking for candidates who can join quickly after a successful interview process.

TECH BPO PRIVATE LIMITED is an equal opportunity employer committed to building a diverse and inclusive team.

Note: Only candidates with proven SMS marketing experience and comfort with night shift hours will be considered. Applications without relevant experience will not be processed.

About TECH BPO

TECH BPO PRIVATE LIMITED is a growing business process outsourcing company specializing in digital marketing services for international clients. We focus on delivering measurable results through innovative marketing strategies and cutting-edge tools. Our team works with clients across various industries, helping them achieve their marketing goals through data-driven campaigns and expert execution.

Join us and be part of a team that’s shaping the future of international digital marketing!