Are you an SEO expert who loves getting results that can be measured? Directive Consulting is looking for an experienced SEO Content Strategist to join top-notch performance marketing team.
As an SEO Content Strategist at Directive, you’ll be in charge of planning and building enterprise-level B2B marketing campaigns. This job involves working with clients and using technical SEO knowledge and strategic thinking to come up with complete marketing plans that help SaaS and B2B tech companies grow their businesses.
Your Impact on Day One
Strategic Leadership
- Leading with a plan
- Create and carry out custom SEO plans that fit the goals of your business clients.
- Create interesting content campaigns based on research into your competitors and your audience.
- Use the Customer Generation method to get the most out of your clients’ investments and grow your pipeline.
Client Partnership
- Be the main strategic advisor for B2B clients in the business world
- Build relationships that matter and go beyond what you can deliver.
- Talk to each other ahead of time by having meetings every two weeks, reports every month, and business reviews every three months.
- Find ways to grow your business, such as upselling, cross-selling, and making strategic referrals.
Performance Accountability
- Use data from Google Analytics, CRM platforms, SEMRush, and Ahrefs to set and reach big goals.
- Achieve 100% of the NSM (North Star Metric) on a regular basis.
- Keep your client satisfaction scores above 4.2.
- Keep 96% of your monthly recurring revenue.
Project Excellence
- Use Asana to coordinate collaboration between different teams so that projects go off without a hitch.
- Work with content writers, designers, and experts to make sure you get high-quality work.
- Keep track of deadlines and make sure that everyone involved meets them.
- Work with Project Managers to keep the workflow running smoothly.
What Makes You the Perfect Candidate
Required Experience
- Proven success in using full SEO strategies like keyword research, on-page optimization, and strategic link building
- A proven track record of working with B2B technology and SaaS clients in an agency setting
- Tools like Google Analytics, Search Console, SEMRush, and Ahrefs give you deep analytical skills.
- Expert-level knowledge of technical SEO tools like Screaming Frog and website crawlers
Essential Skills
- Great communication skills for dealing with clients and managing stakeholders
- Excellent organizational skills and a track record of managing projects and time well
- A strategic mind that can turn data into useful information
- A real love for new ideas in digital marketing and learning all the time
The Directive Difference
Comprehensive Health Benefits
- You and your family will have health, dental, and vision insurance.
- Individual plans that are paid for 100% by the employer
- 50% of the employer’s share for dependent coverage
- Protection for life and disability
Holistic Wellness Support
- Spring Health and Headspace offer mental health resources.
- Being healthy through a Gympass membership
- Unlimited paid time off with a minimum of two weeks
- A paid day off on your birthday
- Paid holidays that are set aside throughout the year
- Recharge time from December 24 to January 1 at the end of the year
- A generous policy for parental leave
Financial Growth
- There are both traditional and Roth 401(k) plans, and the company will match 3% of your contributions.
- Annual bonuses based on how long you’ve been with the company that grow over time
- Trip with the leadership team to celebrate the anniversary every year
Our Remote-First Culture
As a remote-first company, you’ll be able to work from anywhere and stay in touch with your coworkers through modern tools like Zoom and Slack. For those who want to work from home and the office, our Calgary office is still open.
Technical Requirements
- A fast, dependable internet connection
- Professional home office setup with the right background for video calls
- Being comfortable with working on a laptop and using digital collaboration tools
- Ability to stay focused while working on a computer for long periods of time
About Directive Consulting
Directive Consulting is the best in the B2B performance marketing field because it helps businesses grow their sales, not just get leads. We came up with Customer Generation, a method that cuts through all the marketing noise to boost pipeline, generate sales-qualified leads, and help big brands grow.
Paid Media, SEO, Conversion Rate Optimization, Revenue Operations, and Go-To-Market Strategy are all part of our integrated approach. We make marketing engines that work in a wide range of B2B sectors and in competitive SaaS markets.
We act quickly. We come up with new ideas. We keep high standards. We want team members who question the status quo and take campaigns to new heights, making people want bold, new brands.
Performance Metrics That Matter
There are clear results that show success in this role:
- NSM Attainment: 100% goal achievement
- Client Retention: 96% MRR maintenance
- Client Satisfaction: Consistent scores above 4.2
- Revenue Growth: Regular identification and closure of upsell, cross-sell, and referral opportunities
Application Process
Apply today to be part of a team that’s changing the way B2B performance marketing works. Show off your strategic thinking and SEO skills, and help us come up with marketing solutions that are different from the rest.
Apply Now